Press Releases

ABBOTSFORD HEAT PINK IN THE RINK

Abbotsford, BC – The Abbotsford Heat in partnership with the Canadian Breast Cancer Foundation are pleased to celebrate International Women’s Day by announcing the first annual Pink in the Rink at the Abbotsford Entertainment & Sports Centre Sunday, March 11, 2012 with opening faceoff scheduled for 1:00PM PST.

Summary Notes
• Game night sponsor Champagne and Lace
• Proud partnership between the Abbotsford Heat and the Canadian Breast Cancer Foundation
• Raising awareness and funds for the Canadian Breast Cancer Foundation CIBC Run for the Cure in Abbotsford-Fraser Valley
• Special activities
o $5.00 from every ticket sold is being donated to the Run for the Cure
o Hockey 101 for ladies
 Starts at 11:30AM sharp
 Led by Heat coaching staff
o Chuck-a-puck with all proceeds to Run for the Cure
 $5.00 for three pucks
 Grand prize = pair of polished and textured gold earrings valued at $500 courtesy Lee’s Fine Jewellery
o Post-game autograph session with select Heat players
• Ticket offer
o Pink pack - $49.99 2 green tickets, 2 Pink logoed T-shirts (ladies cut or unisex) and a $5 donation to Run for the Cure
 Call 1-877-452-HEAT to order from Heat account executives now

Run for the Cure
• Quote from Susan Johnston, Run Director of the Run for the Cure – Abbotsford-Fraser Valley
o “The Canadian Breast Cancer Foundation CIBC Run for the Cure is very excited to partner with the Abbotsford Heat for its first annual Pink in the Rink fundraiser,” said Susan Johnston, Run Director of the Run for the Cure – Abbotsford Fraser-Valley. “This is an excellent opportunity to not only raise funds for breast cancer research but also to increase the awareness of breast health in the community.”
• Breast cancer is the most common cancer among Canadian women. One in 9 women is expected to develop breast cancer during her lifetime. The Canadian Breast Cancer Foundation CIBC Run for the Cure is the largest single-day, volunteer-led national event in Canada in support of breast cancer. All of the proceeds raised at the Run for the Cure in BC will remain in the province. This year the Run for the Cure will take place on September 30th, 2012.
• Media interested in speaking to Susan Johnston, please contact:
o Alice Lam
 Events and Promotions Coordinator
 Canadian Breast Cancer Foundation, Run for the Cure
 Email: alam@cbcf.org
 Direct: 604-999-8909




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